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Privacy Policy

 Effective as of November 30 2008

Fine Wine Discounters and its parent is concerned with safeguarding your privacy on-line. Accordingly, Fine Wine Discounters has developed this policy statement to assist you in understanding why Fine Wine Discounters collects particular personal identifying information and how Fine Wine Discounters will help protect your personal privacy within its Web site (the "Privacy Policy"). The following information summarizes the personal identifying information gathering and dissemination practices for Fine Wine Discounters United States Web site located at the URL, (collectively, the “Site”). For purposes of this Privacy Policy, personal identifying information ("PII") includes information that can be linked to a specific individual that uses the Site, such as a name, address, phone number, or e-mail address.
Fine Wine Discounters reserves the right to change this Privacy Policy at any time. If Fine Wine Discounters makes changes to this Privacy Policy, Fine Wine Discounters will post those changes at this location and provide notice of any material changes so that you are aware of what information Fine Wine Discounters collects, how Fine Wine Discounters uses it, and under what circumstances, if any, Fine Wine Discounters discloses it. Please review this Privacy Policy on a periodic basis. 
What Information Does Fine Wine Discounters Collect?
To improve the quality of the products and services Fine Wine Discounters offers to you and to operate the Site and provide certain of its features, tools, and on-line activities, Fine Wine Discounters collects various PII (as further described below) from different parts of its Site.  Fine Wine Discounters gathers most information during the registration process to use Fine Wine Discounters services and/or acquire goods and services from the Site. But, Fine Wine Discounters may request PII at other times, including, but not limited to, when you enter into a transaction through the Site, when you report a problem with our Site, when you complete survey forms, and when you request to receive communications from Fine Wine Discounters. 
Below, we provide specific examples of the types of PII Fine Wine Discounters collects through the Site. Again, please be aware that the type of data collected by Fine Wine Discounters will vary with your use of the Site. 
Contact Information: Fine Wine Discounters may request or require contact information, such as your name, address, phone number, facsimile number, and e-mail address as well as birth dates and anniversary dates. 
Demographic Information: Fine Wine Discounters may collect demographic and profile data (for example, professional and geographic information) at our Site for management and monitoring purposes and to improve the quality of Fine Wine Discounters services. In addition, Fine Wine Discounters may collect demographic and profile data in connection with surveys it conducts for its own internal administration purposes or for release to third parties. 
Financial Information: Fine Wine Discounters may request financial information (your account or credit card number) in connection with processing payments or the purchase of goods and/or services.
Transactional Information: Fine Wine Discounters may maintain a database of aggregated information about the transactions on the Site (e.g., offer/request data, product/service categories, and article selection data).
Technical Information: We also collect Internet Protocol (IP) addresses from all users of our Site, the date and time of access, and may catalog the type of computer, browser, or operating system used by the user.
How Does Fine Wine Discounters Use that Information?
Most of the Site is informational in nature and publicly available to all users. Consequently, until you register to acquire a good or service, participate in surveys, or receive information from Fine Wine Discounters, you are able to browse the Site without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information. In general, when you provide PII to Fine Wine Discounters, you share that information only with Fine Wine Discounters, unless (i) you are completing a transaction involving the purchase of products and/or services in which case information sharing, with such entities as credit card processors, product suppliers, or shipping vendors, will be necessary to enable the transaction to take place and be completed or (ii) it is specifically stated otherwise. 
Below, is more detail on how Fine Wine Discounters uses your PII.
Contact Information: Fine Wine Discounters may use your contact information to provide its services and enable you to participate in the Site's activities and offerings, including, the purchase of products, to advertise its services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the Site, material changes in our Site’s policies and agreements, new services Fine Wine Discounters may offer, or otherwise. We may also supplement the PII collected from you with information from other sources, such as from our business partners, in order to enhance our ability to provide or advertise our products and services and/or the products and services of others and otherwise to tailor this Site. We do share your contact information with our business partners, as is necessary to provide our services, for advertising purposes, to facilitate the purchase and delivery of products and services, and for internal business purposes. Except for these sharing arrangements (as further describe below), however, we do not share your contact information with third parties for purposes unrelated to the Site, except to a court or governmental agency if required by law. 
Demographic Information: Fine Wine Discounters may share, license, and/or sell demographic data on an aggregated basis, which will not identify any particular user, with our business partners, suppliers, and for advertising purposes. 
Survey Results: Fine Wine Discounters may share, license, and/or sell survey results and aggregated demographic data collected through the Site with its business partners and/or the general public, the news media, and with the U.S. Government and state governments, not only as may be required by law, but also to participate in government programs and initiatives. 
Financial Information: Fine Wine Discounters may share financial information with its third party business partners who provide goods or services purchased by you or to facilitate the purchase and/or delivery of such goods or services. Moreover, in connection with certain recurring programs or in order to facilitate the purchase of goods or services from the Site, Fine Wine Discounters may store financial information that has been specifically requested from you.
Transactional Information: Fine Wine Discounters will use and share transactional information with its third party business partners in order to process a transaction or purchase through the Site. 
Technical Information: We use technical information, such as your IP address or browser type, to help diagnose problems with our servers, analyze Site usage trends, track user movements on the Site, and to otherwise manage and monitor our Site.
Business Transactions: In the event that Fine Wine Discounters goes through a business transaction, such as a merger or acquisition by another company involving the sale of all or a portion of its assets, please note that the PII collected and retained by Fine Wine Discounters  may be among the assets transferred. In the event a transaction of this kind occurs that results in the transfer of PII, Fine Wine Discounters will notify you via e-mail and/or place a prominent notice on the Site for 30 days of any such change in ownership or control and the possible changes to this Privacy Policy.
Legal Action. We may disclose PII when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the Site or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users.
What About the Use of Cookies?
Fine Wine Discounters may use cookies to enhance your experience while using our Site. Cookies are pieces of information, which Fine Wine Discounters uses for record-keeping purposes, which the Site transfers to your computer’s Web-browser for storage on your computer’s hard drive. Cookies enable Fine Wine Discounters to customize your experience on the Site. Cookies also make Web-surfing easier by automatically performing certain functions such as saving your personal preferences and by ensuring that you don’t see the same advertisement repeatedly. Fine Wine Discounters, however, will not use cookies to record passwords or credit card or other financial information. Moreover, you can delete any cookies residing on your hard drive by following the instructions for your Web browser.
Many consider the use of cookies to be an industry standard. Consequently, your Web browser is likely set to accept cookies. If you would prefer not to receive cookies, however, you can alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, you should understand that it is possible that some areas of our Site will not function properly when you view them. 
What About External or Third Party Web Sites?
To the extent hyperlinks or gateways (whether through banner advertisements or otherwise) are utilized to access external or third party sites, you should be aware that these external or third party sites may collect PII and are not controlled by Fine Wine Discounters and therefore, are not subject to this Privacy Policy. Fine Wine Discounters suggests that you check the privacy policies of these sites to determine how the proprietors of these third party sites will utilize your PII.
What About Security?
As is appropriate for the nature of PII collected and stored by Fine Wine Discounters, this Site has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under Fine Wine Discounters  control. Although Fine Wine Discounters has endeavored to create a secure and reliable Site, the confidentiality of any communication or material transmitted via the Internet cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information via the Internet.  Fine Wine Discounters urges you to take every precaution to protect your PII when on-line.
What About “Opting-Out” of Data Collection and Use?
The collection, use, and distribution of your PII is necessary for Fine Wine Discounters to enable the purchase and delivery of products and services from the Site and to provide and otherwise operate several areas of the Site. For example, all users who register with the Site, purchase goods or services from the Site, and/or seek to receive information or newsletters from Fine Wine Discounters will need to agree to Fine Wine Discounters use and collection of PII. Once collected, Fine Wine Discounters maintains your information in accordance with its normal business practices or until you request its removal by contacting Fine Wine Discounters as noted below.
But, a number of Fine Wine Discounters other programs are completely voluntary and as you are otherwise permitted to browse through and access the non-restricted areas of the Site, you can decide on your own if you wish to provide your PII or opt-out of doing so. For example, if Fine Wine Discounters conducts a survey, you do not have to participate unless you agree to do so. Fine Wine Discounters also provides you with the opportunity to opt-out of certain Fine Wine Discounters business practices where your PII may be used. Specifically, users my opt-out of including the PII they provide to Fine Wine Discounters in connection with the following activities: (i) e-mail communications sent by Fine Wine Discounters and (ii) the receipt of newsletters from Fine Wine Discounters. Thus, to a large extent, you can control the information you provide or share with Fine Wine Discounters and/or its business partners. Nevertheless, to the extent you do not wish to have your PII used by Fine Wine Discounters, please contact Fine Wine Discounters at
What About Correcting, Deleting, or Updating Information?
In addition to the ability to make direct changes to the information accessible through your on-line user profile, you may also e-mail with any requests or changes to the other PII that Fine Wine Discounters retains about you. Moreover, when you cease to use Fine Wine Discounters services and no longer wish to have any of your PII included in Fine Wine Discounters database, you may contact Fine Wine Discounters to request to have your information removed from our database. In the event that Fine Wine Discountersreceives such a request or change, Fine Wine Discounters may require you to confirm or verify any change to your record. Please note, however, that the collection and uses of certain PII is necessary to provide certain products and services through the Site and the deletion of necessary information, e.g., an e-mail or delivery address, may render a particular service or Fine Wine Discounters ability to provide it inoperable. 
What About Children?
Fine Wine Discounters cares about the safety of children on its Site and encourages parents and guardians to monitor their children’s use of the Internet. Although the Site is suitable for a general audience, this Site is intended for use only by users who are over 21 years of age. Accordingly, Fine Wine Discounters does not knowingly solicit PII from children or send them requests for personal information.
What About Any Other Questions?
If you have any questions about this Privacy Policy, the information collection and dissemination practices of this Site, or Fine Wine Discounters use of your PII, you can contact Fine Wine Discounters.
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